Pengaruh Promosi Online, Fasilitas Pendidikan, Dan Brand Image Terhadap Keputusan Belajar Di Lp3i Purwokerto
Keywords:
Online Promotion, Educational Facilities, Brand Image, Purchase DecisionAbstract
The purpose of this study was to determine the effect of Online Promotion, Educational Facilities, and Brand Image on Purchasing Decisions and to find out the indicators that influence these variables on the INFLUENCE OF ONLINE PROMOTION, EDUCATIONAL FACILITIES, AND BRAND IMAGE ON STUDY DECISIONS AT LP3I PURWOKERTO.
The independent variables in this study are Online Promotion, Educational Facilities, and Brand Image. The dependent variable in this study is the Purchase Decision by using the slovin formula in selecting the sample. The sample used is the entire population with a total of 327 and a sample of 77 respondents.
The method used in analyzing the data is multiple linear regression analysis which includes the t test and f test. where previously, the data was tested with validity, reliability and classic assumption tests, for the classical assumption test consisting of multicollinearity tests, heteroscedasticity tests and normality tests with SPSS program assistance. The results showed that Online Promotion had a significant effect, Educational Facilities had a significant effect, Brand Image had a negative and insignificant effect on Purchase Decision.
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