Analisa Pengaruh Kualitas Pelayanan, Citra Perusahaan, Serta Kemudahan Penggunaan Produk Terhadap Keputusan Pembelian Reagent Alat Kesehatan Institusi Kesehatan Jawa Tengah
Keywords:
Service Quality, Company Image, Ease of Use, Purchasing DecisionsAbstract
This thesis discusses the influence of service quality, company image, and ease of use of products on purchasing decisions. Data was obtained from distributing questionnaires to 153 employees from consumer health agencies from PT. Putra Airlangga Medika, which was obtained using a purposive sampling technique, was then analyzed quantitatively. Quantitative analysis includes validity and reliability tests, classical assumption tests, coefficient of determination tests and multiple linear regression analysis, and hypothesis tests include F tests and T tests. Meanwhile, data processing uses SPSS 22 for Windows software.From the results of research data processingthe F test results the model used in this research is fit for use. The T test on the service quality variable has a significant positive effect on purchasing decisions. The T test on the corporate image variable has a significant positive effect on purchasing decisions. The T test on the ease of use variable has a significant positive effect on purchasing decisions.
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References
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