ANALISIS PENGARUH JARINGAN USAHA DAN INOVASI TERHADAP KINERJA UMKM

Abstract

The development of a business unit can be affected by a variety of
factors, both internal and external company factors. The purpose of this
research is to know the influence of the business network, and product
innovation against the performance of micro, small and medium enterprises.
The research type is explanatory research. The population was 162 units
from small and medium metal industries in Boyolali District with 85
sample taken using disproportionate stratified random sampling and simple
random sampling. Data collection using the questionnaire. Data analysis
using linear regression analysis. The results showed that the business
network, and product innovation are jointly undertaking a positive and
significant effect against performance of micro, small and medium
enterprises. Researchers suggest that UMKM constantly enhance cooperation
with various parties to build wider business network, andimprove product
innovation so that UMKM can continue to thrive in the midst of the current
competition.