ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STANDARDISASI MUTU PRODUK UNTUK MENINGKATKAN KEUNGGULAN PRODUK

Abstract

This study aims to analyze the factors that affect the standardization of
product quality to improve product superiority. Standardization of product quality
evolved into an important discourse when the study of Zineldin, (2000); Zou and
Cavusgil, (2002) Leonidou (1996) still can not explain the key to successful product
excellence. Therefore the formulation of this research problem is to analyze the factors
that affect the standardization of product and develop product standardization model to
improve product superiority. In the literature review and modeling framework has been
prepared justification for the four formulation of research hypotheses proposed in this
study. Sampling technique used sampling census. The sample of this research is 118
respondents, where the respondent is the leader or quality manager of a manufacturing
company that has done standardization in Central Java. Data analysis tool used is
Structural Equation Modeling (SEM) in AMOS program.
The results of this study prove that the influence of technological variables have
a positive and significant effect on the standardization of product quality. Furthermore,
TQM formulated on the standardization of product quality is a significant positive.
Empirical evidence indicates a customer orientation is positive towards the
standardization of product quality. Furthermore, it can be concluded that customer
orientation positively affect the product superiority. Then the technology has a positive
and significant impact on product superiority. Furthermore, it has gained justification
and empirical evidence of product superiority through product quality standardization is
positively significant.