ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGABDOPSIAN E-COMMERCEDI KELURAHAN CEPOGO BOYOLALI

Abstract

E-commerce has been giving a lot of benefits to small and medium
enterprises (SMEs), but there are only a few SMEs which have adopted it.
Therefore, it is necessary to find out what are the factors that support SMEs
to adopt E-commerce. So far, researches on E-commerce have been done on
foreign-large-scale businesses, while researches on SMEs especially about the
adoption of E-commerce have been a few. That is why this research will
discuss the adoption of E-commerce on Indonesian SMEs and will include
the factors that support E-commerce adoption. The problems in this research
are elaborated into research questions, i.e. do, top management support,
organizational readiness, external pressure, and perceived benefits have
significant positive effect to E-commerce adoption? And does the adoption
have significant positive effect to company’s performance? The purpose of
this research is to analyze factors that support E-commerce adoption on
Indonesian SMEs and to analyze whether the adoption improves the
performance of the SMEs. This technique is chosen because it is the second
generation of multivariate analyzing technique that enables researchers to
test the relation between complex variables to get an overall view of the
whole model. Besides, SEM can also test a series of a complicated relation
simultaneously. The results of this research explain that top management
support, organizational readiness, external pressure, and perceived benefits
have Significant positive effect to E-commerce adoption, and the adoption
have significant positive effect to company’s performance.