PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH

Abstract

The purpose of this research was to examine empirically the correlation between loyalty to
salesperson and loyalty to the store. The subjects of this research were 98 customer of Distro,
taken from population using purposive sampling technique. Data analyze instrument used by the
writer is SPSS 17.
Data analyze result shows that the research model has well appropriateness and all hypothesis of
the study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to the
store are positively effected to word of mouth behavior.
Based on the result of the study, managerial implication given to the company is suggestion or
input to management to give more concern at the loyalty to the store, as it is the most dominant
factor effected to word of mouth.