ANALISI FAKTOR-FAKTOR YANG MEMPENGARUHI KESIAPAN ORGANISASI DALAM PENERAPAN E-COMMERCE

Abstract

E-commerce has been giving a lot of benefits to small and
medium enterprises (SMEs), but there are only a few SMEs which
have adopted it. Therefore, it is necessary to find out what are the
factors that support SMEs to adopt E-commerce. So far, researches
on E-commerce have been done on foreign-large-scale businesses,
while researches on SMEs especially about the adoption of E-
commerce have been a few. That is why this research will discuss
the adoption of E-commerce on Indonesian SMEs and will include
the factors that support E-commerce adoption. The problems in this
research are elaborated into research questions, i.e. do, top
management support, organizational readiness, external pressure,
and perceived benefits have significant positive effect to E-
commerce adoption? And does the adoption have significant
positive effect to company’s performance? The purpose of this
research is to analyze factors that support E-commerce adoption on
Indonesian SMEs and to analyze whether the adoption improves the
performance of the SMEs. This technique is chosen because it is the
second generation of multivariate analyzing technique that enables
researchers to test the relation between complex variables to get an
overall view of the whole model. Besides, SEM can also test a series
of a complicated relation simultaneously. The results of this
research explain that top management support, organizational
readiness, external pressure, and perceived benefits have
Significant positive effect to E-commerce adoption, and the
adoption have significant positive effect to company’s performance.