PERANCANGAN BALANCE SCORECARD SEBAGAI INSTRUMEN PENGUKURAN KINERJA PADA CV. JADI JAYA MAKMUR SEMARANG

Abstract

Balanced Scorecard is a company performance measurement tool that
measures the performance of the company as a whole, both financially and
non-financial by using four perspectives, financial perspective, customer
perspective, internal business perspective, and growth and learning
perspective. Balance Scorecard assessment will be done at CV JADI JAYA
MAKMUR Semarang.
The first action plan that must be done by CV. So Jaya Makmur is to
improve service to consumers and provide the best service to maintain
customer loyalty. With the highest gap value of -80% and relatively low
performance, then the company really need to improve the best service to
customer to maintain loyalty, such as bonus in the form of purchase discount,
after sales service or hold gathering for special customers. The highest gap
lies in the level of customer complaints, the percentage of purchases, the level
of machine efficiency per day, the timeliness of delivery and satisfaction
survey and employee motivation. Therefore, our action plan is to improve the
quality control of the production of goods, perform better production
planning and make the delivery schedule more efficient.