ANALISIS FAKTOR YANG MEMPENGARUHI PERSEPSI MAHASISWA TERHADAP PELUANG BISNIS DAN MINAT MENJADI ENTREPRENEUR

Abstract

his paper aims to identify the factorthat influence the perception of
business opportunities, and the latter’s influence onentrepreneurial intention.
The research method was sensus with quantitative analysis approach. The
model is tested on Totalwin College of Business students.Data was collected
with questionnaires. By applying a structural equationmodel, we observed
that the perception of self abilities (self-efficacy) positively andsignificantly
affects both the perception of opportunities and entrepreneurial intention,and
that the perception of opportunities affects entrepreneurial intention.