ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA TENAGA PENJUALAN

Abstract

This study examines the performance of sales force management of
publishers of IKAPI members (Ikatan Penerbit Indonesia) in Central Java
over the past two decades. antecedents to predict salesperson performance
and sales effectiveness as a consequence of salesperson's performance include
the company's strategic orientation, management control, sales area design,
and salesperson performance. The results showed that all antecedents have
a positive and significant effect on salesperson performance