Pengaruh Kualitas Layanan, Promosi, Dan Biaya Pendidikan Terhadap Keputusan Belajar Di Lp3i Tegal
Keywords:
Quality of Service, Promotion, Tuition Fees and Learning DecisionsAbstract
The purpose of this study is to determine the effect of Service Quality, Promotion and Education Costs on Learning Decisions and find out the indicators that influence these variables on the effect of service quality, promotion, and education costs on study decisions at LP3I Tegal. The independent variables in this study are, Service Quality, Promotion and Education Costs. The dependent variable in this study is the Learning Decision using the slovin formula in sample selection. The sample used is the entire population or junior and senior students of LP3I Tegal , which is 100 peseta learners.
The method used in analyzing the data is multiple linear regression analysis which includes t test and f test which previously the data was tested first with validity tests, reliability tests, and classical assumptions, for cassical assumption tests consisting of multicollinearity tests, heredioskedasticity tests and normality tests with the help of the SPSS program. The results showed that Quality of Service, Promotion, had a significant effect on Learning Decisions , while Education Fees did not have a significant effect on Learning Decisions.
Downloads
References
An, Q. U. R., Didik, P., & Walisongo, T. P. Q. (2023). PENGARUH BIAYA PENDIDIKAN DAN FASILITAS PENDIDIKAN TERHADAP HASIL BELAJAR BACA TULIS AL-. 3(2), 602–616.
Anugrah, Purwanto, Suyoto, T. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan First Media di Pondok Aren Tangerang Selatan. Jurnal Kewarganegaraan, 6(1), 1–17.
Bernik, M., & Haq, M. D. (2019). Analisis Penetapan Harga untuk Peningkatan Jumlah Penjualan Produk (Studi Kasus Sate Hadori Bandung). Al Tijarah, 5(1), 1. https://doi.org/10.21111/tijarah.v5i1.3323
Erinawati, F., & Syafarudin, A. (2021). Pengaruh Kualitas Pelayanan, Harga, Promosi Terhadap Keputusan. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 1(1), 136.
Galuh Tiyasherlinda, Andhatu Achsa, & Yacobo P. Sijabat. (2022). Citra Merek Dan Harga Dalam Mempengaruhi Keputusan Pembelian Sepatu Ventela Di Magelang. Jurnal Sinar Manajemen, 9(2), 306–314. https://doi.org/10.56338/jsm.v9i2.2511
Hasan Abdul Rozak, Ardian Adhiatma, Olivia Fachrunnica, T. R. (2023). Social Media Angangement Organizational Agility And Digitalization Strategic Plan To Improve SMEs’Perfomance. 70(11), 3766–3775. https://doi.org/https://doi.org/10.1109/TEM.2021.3085977
Kamanda, S. V. (2022). PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP AGAMA ISLAM ABDULLAH SAID BATAM. 2(1), 1–6.
Lahensel, I. F., Kalangi, J. A. F., & Punuindoong, A. Y. (2022). Pengaruh Promosi Terhadap Keputusan Pembelian Pizza Hut Delivery (PHD) Bahu Kota Manado. Productivity, 3(1), 91–95.
Larika, W., & Ekowati, S. (2020). Pengaruh Citra Merek, Harga dan Promosi Terhadap Keputusan Pembelian Hanphone Oppo. Jurnal Manajemen Insani Dan Bisnis , 1(1), 126–138.
Marbun, M. B., Ali, H., & Dwikoco, F. (2022). Pengaruh Promosi, Kualitas Pelayanan Dan Keputusan Pembelian Terhadap Pembelian Ulang (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(2), 716–727.
Nasution, A. E., Putri, L. P., & Lesmana, M. T. (2019). Analisis Pengaruh Harga, Promosi, Kepercayaan dan Karakteristik Konsumen Terhadap Keputusan Pembelian Konsumen Pada 212 Mart di Kota Medan. Proseding Seminar Nasional Kewirausahaan, 1(1), 194–199.
Perkasa, D. H., & Putra, W. B. T. S. (2020). Peran Kualitas Pendidikan, Biaya Pendidikan, Lokasi dan Citra Merek dalam Mempengaruhi Minat Siswa Memilih Perguruan Tinggi XYZ. Seminar Nasional Pendidikan Program Pascasarjana Universitas PGRI Palembang, March, 72–87.
Prilano, K., Sudarso, A., & Fajrillah. (2020). Pengaruh Harga , Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Journal of Business and Economics Research (JBE), 1(1), 1–10.
Ramadani, M. (2020). Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Keputusan Pembelian Di Toko Handphone. IQTISHADequity Jurnal MANAJEMEN, 1(2), 36–46. https://doi.org/10.51804/iej.v1i2.540
Santosa, A. T. (2019). Pengaruh Kualitas Pelayanan, Kualitas Produk, Store Atmosphere, Dan E-Wom Terhadap Proses Keputusan Pembelian (Survei Terhadap Konsumen Zenbu-House of Mozaru Paris Van Java, Bandung). Jurnal Manajemen Maranatha, 18(2), 148–158. https://doi.org/10.28932/jmm.v18i2.1613
Selvia, M., Tumbel, A. L., Djemly, W., Harga, P., Kualitas, D. A. N., Terhadap, P., Pembelian, K., Selvia, M., Tumbel, A. L., & Djemly, W. (2022). PRODUK KOSMETIK SCARLETT WHITENING PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS THE EFFECT OF PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF SCARLETT WHITENING PRODUCTS ON STUDENTS OF THE FACULTY OF ECONOMICS AND Jurnal EMBA Vol . 10 No . 4 Oktober 2. 10(4), 320–330.
Himanto, U., Prasetya, A. Y., Alifia, R., Rifai, A., & Aulia, F. (2023, August). Case Study on eCommerce Blibli: Customer Engagement as a Variable Mediating the Effect of eWom on Purchasing Decisions. In International Conference on Intelligent Networking and Collaborative Systems (pp. 324-335). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-40971-4_31
Prasetya, A. Y., Ernah, E., & Andanarini, D. (2022). Analisis Pengaruh Religiusitas, Label Halal Dan Word of Mouth Terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Toko Candra Semarang. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), 13(2), 135-145.

