STRATEGI INOVASI DALAM RANGKA MENJAGA KEBERLANJUTAN BISNIS DALAM MENGHADAPI ERA VOLATILITY, UNCERTAINTY, COMPELXITY, DAN AMBIGUITY (VUCA)

Abstract

Currently, all the nations of the world are facing competition in
the era of Volatility, Uncertainty, Complexity, and Ambiguity, which
required an innovation strategy in order to support business
sustainability. The methodology used in this research is the study of
literature with the results of research, among others, Indonesia must
increase the output of innovation, the implementation of innovation in
order to support business sustainability need to strengthen research and
development and utilize technological progress as a means to innovate
and innovate in the company, leaders are very influential is needed in
encouraging the birth of various innovations, with the innovation
mindset owned by the leader will be born a culture of innovation in the
company.