PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL DALAM STRATEGI DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL MENENGAH DI KELURAHAN MANYARAN

Abstract

Social media can provide economic opportunities in optimal using. Soscial media are platformcan help businessman to introduce their product into public with social media content. Social media content should have attractive visual, product information, should be easy to understand and persuasive. This opportunity became a reason to conduct training on creating social media content for Micro, Small and Medium Enterprises business in Kelurahan Manyaran.This activity is carried out through the approach phase to MSME business actors, analysing the needs of training program, implementing training in form of delivering material and practicing creating social media content, reporting and publication.participant took part in training activity enthusiastically. With this activity, hoped that participants will gain experience and skill in creating social media content to improve product marketing strategies.

Keywords : Social Media; Content; Marketing Strategy; MSME