PELATIHAN STRATEGI USAHA UMKM SUMBER ALAM WALET BERTAHAN PADA KONDISI PANDEMI COVID 19

Abstract

The global Covid-19 pandemic certainly impacts various sectors, especially in the economic sector. The International Monetary Fund (IMF) projects that the global economy will grow at minus 3%. This economic impact is felt not only domestically but also globally. In Indonesia, this also has a significant impact on tourism, the trade sector, and industry, including Micro, Small and Medium Enterprises. The purpose of this community service activity is to provide information about appropriate business strategies during the covid 19 pandemic, to provide information about the business environment and to design the layout of business premises so that the drying process is better, to provide information about the core concepts of marketing, business management, and to provide education about Strength, Weakness, Opportunity, Threat business. The method used lectures, providing training and discussions with the owners and employees of Sumber Alam Walet SMEs. Activity Results: The owner gains knowledge about appropriate business strategies during the covid 19 pandemic, layout design of production rooms and business premises, and knowledge of the core concepts of marketing business management.