PENINGKATAN STRATEGI PEMASARAN UMKM "WAGINI" DAN "ROSMER" KELURAHAN MANYARAN

Abstract

The purpose of implementing community service is to be able to devote knowledge that is applied to the community, especially MSMEs. STIE Totalwin Service Activities in RT 5, RW 02, Manyaran sub-district, West Semarang have a positive impact on partners, namely MSME WAGINI and MSME ROSMER, partners become more open and have good insight in implementing marketing strategies. This product and service promotion banner provides quite good information to consumers. Consumers find it easier with the information posted in front of their business activities because it makes ordering easy. The marketing strategy that can be carried out by SMEs well makes all parties involved in this activity feel happy because this business is a program that makes the steps and movements of the spirit of SMEs in developing businesses so that they can increase the income of SMEs