WORKSHOP PENINGKATAN DAYA SAING BISNIS DENGAN PENGEMBANGAN KOMPETENSI SUMBER DAYA MANUSIA PELAKU UMKM BINAAN RUMAH BUMN PURWOKERTO
Abstract
Micro, Small and Medium Enterprises (SME) are one of sectors that have been major affected by the pandemic Covid-19. Support for developing must be a priority for SMEs to continue for improving their competencies. Competencies has a definition as a character with the effectiveness of individual performance in his work. SMEs often face their limitations to utilize technology, product innovation and business management. During the Covid-19 pandemic, the government has a special strategy to carry out economic recovery through SMEs. Starting from subsidies to waste loans, providing working capital guarantees and tax incentives to developing human resources in SMEs. SMEs should applied social media and e-commerce as an operational support. In this occasion, team used lecturing method and interactive discussions by Zoom Meeting. Teams determined SMEs need followed by the result o pre-questionnaire and then realized in a webinar with the title Sales Strategy in the Middle of a Pandemic. In addition, participants also get tutorials to catch trends using data and provide technical tutorials related to the use of e-commerce and social media.