GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN

  • Kukuh Mulyanto

Abstract

Nowadays people’s knowledge is getting bigger, so it
makesthe marketers have to develop their promotion
technique becomes better for getting the increase number
of the consumers. At first, guerrilla marketing is used by
small business because it need not a big fund but it is able
to produce a lot of products. In real life, to do a guerrilla
marketing strategy needs higher cost. Otherwise, there
are a lot of big companies which is used guerrilla
marketing strategy. When doing guerrilla, especially the
small enterprises they have to think about the resource so
that the enterprise can get the value of consumer that they
want matched with the cost.

Published
May 10, 2014
How to Cite
MULYANTO, Kukuh. GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), [S.l.], v. 5, n. 1, p. 64 - 71, may 2014. ISSN 2656-4440. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/73>. Date accessed: 29 mar. 2024.