PENGARUH PENGELOLAAN MASALAH PELANGGAN, EDUKASI PELANGGAN DAN PARTISIPASI PELANGGAN TERHADAP LOYALITAS PELANGGAN

  • Robby Jatmiko

Abstract

This research analyses the influence of customer participation,
customer problem management, and educational customer to customer
loyalty. Technique of sampling applied is accidental sampling method.
The responders in this research are 121 responders, and all responder
are customers of Vitalac. Tool of data analysis’s used is using
computer program of SPSS.
The result of data analysis shows that the model developed and the
research result can be accepted. Hereinafter, the result proves that
there is positive influence of customer participation, customer problem
management, and educational customer to customer loyalty.

Published
Nov 10, 2013
How to Cite
JATMIKO, Robby. PENGARUH PENGELOLAAN MASALAH PELANGGAN, EDUKASI PELANGGAN DAN PARTISIPASI PELANGGAN TERHADAP LOYALITAS PELANGGAN. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), [S.l.], v. 4, n. 2, p. 100 - 107, nov. 2013. ISSN 2656-4440. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/65>. Date accessed: 28 mar. 2024.