PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING

KONSUMEN HIGH INCOME

  • wenny pebrianti Universitas Tanjungpura
  • Risa Yuwinda

Abstract

This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april” in Pontianak. The sampling used in this research is accidental sampling  and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.

Published
Nov 23, 2021
How to Cite
PEBRIANTI, wenny; YUWINDA, Risa. PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), [S.l.], v. 12, n. 3, p. 253 - 268, nov. 2021. ISSN 2656-4440. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/334>. Date accessed: 28 mar. 2024. doi: http://dx.doi.org/10.36694/jimat.v12i3.334.