KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA

  • M. Rifki Bakhtiar
  • Puji Setya Sunarka

Abstract

The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Intention. The study provides empirical evidence for marketplace to improve security, trust, price, service quality.

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Published
Dec 25, 2019
How to Cite
BAKHTIAR, M. Rifki; SUNARKA, Puji Setya. KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), [S.l.], v. 10, n. 2, p. 203 - 218, dec. 2019. ISSN 2656-4440. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/201>. Date accessed: 20 feb. 2020. doi: http://dx.doi.org/10.36694/jimat.v10i2.201.