ANALISIS PENGARUH PROMOSI, HARGA, DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) KARTU SELULER

  • Robby Jatmiko

Abstract

Brand Switching is the time when a customer or a group of customer
change their loyalty from one brand of product to another. Population of this
research is SIM Card User in Totalwin Semarang. Sixty eight are chosen as
sample are fixed as purposive sampling. Data are analyzed using SPSS
program. Data are collected with questionnaires.From the research we can
conclude that validity test and reliability test all questioner are fulfill the
requirement. Result and theoretical implication of this research is: this
research supports previous researches postulating that promotion, price , and
product attributes influences to brand switching positively. In managerial
terms, this research contributes to decision makers to pay more attention to
the promotion in purpose to improve loyalty customer.

Published
May 10, 2017
How to Cite
JATMIKO, Robby. ANALISIS PENGARUH PROMOSI, HARGA, DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) KARTU SELULER. Jurnal Ilmu Manajemen dan Akuntansi Terapan, [S.l.], v. 8, n. 1, p. 68 - 79, may 2017. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/133>. Date accessed: 20 nov. 2018.