PENGARUH PENGETAHUAN EKOLOGIS, KEMAUAN MEMBAYAR LEBIH, DAN KESADARAN LINGKUNGAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK

  • Diana Aqmala
  • Astrid Novianti

Abstract

Organic products as natural products or are free of chemicals /
pesticides , is currently a trend in many countries around the world.
The tendency of shifting consumer consumption patterns of consuming
organic products to conventional products has become an interesting
phenomenon today . Shifting back to nature lifestyle , has become a wise
choice to meet a healthy lifestyle . This view , looking at the trend of
consumers choosing organic ingredients and eco-friendly products is
increasing. Of the various existing studies , found that attention and the
desire to buy organic food and organic food products behavior is
increasing nowadays. The purpose of this study was to analyze the
influence of ecological knowledge, willingness to pay more, and
environmental awareness of the organic product purchase decisions in
Hortimart Agro Center Bawen .
The population in this study is that consumers Hortimart Agro
Center Bawen. Based Slovin formula, the sample size was 100
respondents were obtained with Purpose Sampling techniques , namely
consumers who consume organic products . Primary data was collected
through questionnaires and analyzed using multiple linear.The results
of the research on 100 respondents in Hortimart Agro Ecological
Knowledge Center showed that no significant influence on purchasing
decisions, different results are shown in the willingness to pay more and
the environmental awareness and significant positive influence on
purchasing decisions. willingnessto paymore variable (b2 =0,550)
became the biggest factors influencing purchasing decisions.

Published
May 10, 2017
How to Cite
AQMALA, Diana; NOVIANTI, Astrid. PENGARUH PENGETAHUAN EKOLOGIS, KEMAUAN MEMBAYAR LEBIH, DAN KESADARAN LINGKUNGAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK. Jurnal Ilmu Manajemen dan Akuntansi Terapan, [S.l.], v. 8, n. 1, p. 17 - 28, may 2017. Available at: <http://jurnal.stietotalwin.ac.id/index.php/jimat/article/view/129>. Date accessed: 20 nov. 2018.