PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI INOVASI

  • Asepta Hendriyanto STIE TOTALWIN SEMARANG

Abstract

The purpose of this research is to investigate and analyze the factors that affect the competitive advantage through product innovation. The method used is the method of survey data obtained directly through questionnaires. Sampling using sensus sampling methods and methods of analysis used in this research was the path analysis. Based on the research results revealed that human capital, and entrepreneur orientation have effect on innovation. And variable innovation, have effect of the firm competitive advantage
How to Cite
HENDRIYANTO, Asepta. PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI INOVASI. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), [S.l.], v. 5, n. 2, nov. 2014. ISSN 20863748. Available at: <http://jurnal.stietotalwin.ac.id/index.php/JurnalIlmuManajemendanAkunta/article/view/113>. Date accessed: 24 jan. 2018.
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Articles